The 2015 SEO Report – Getting Your Website to Appear High On The Search Engines In a Very Competitive World
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Contents
- Stop by the shop: http://bit.ly/1FJQE1b
- What is SEO and why does it matter
- How People Search
- The Search Engines Results Page (SERP)
- How Ranking is Determined
- Learn more about Long-tail Keywords here: http://bit.ly/1KfOIxa
- Behavior
- Social Signals
- Topic Matters
- Long-Form Content
- Behaviors that Affect Rankings
- Google’s User Interaction Rankings
- Mobile Responsive
- Best Practices – In no particular order.
- Definitions:
Stop by the shop: http://bit.ly/1FJQE1b
First, let’s answer the question, Why does SEO Matter?
What is SEO and why does it matter
SEO, or Search Engine Optimization as a strategy used to bring in visitors to your website through high ranking search pages on major search engines such as Google. Organic rankings, or unpaid rankings are a gift that keeps on giving. When done well, web pages, blog posts, and websites can rank high in the search engines bringing in unpaid traffic every day. Seven out of eight clicks are not on paid results. They are on the organic results.
In this report, we will focus on natural or organic rankings through best practices in SEO.
Having your web page or web site show at the top of the search engines, benefits you in many ways.
- It brings more attention to your brand. In 2015, brand searches are proving to be strong factors in search engine rankings.
- It brings in traffic from visitors who probably want what you are selling. Especially true on Google, who is fighting desperately to keep market share, search algorithms are tough focusing on providing quality results that match the searchers desires.
- Strong SEO will bring shoppers! This will increase your revenue of course.
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