Seller 4 – ‘ I don’t want you to sell low’ 7 Days Later, 10 AM on a Tuesday or Thursday

Our Current Stats for this email

Open Rate 28.57%
CTR 41.67%
Opt Out 3.2%
Bounce

Title: I don’t want you to sell low, Lori

Link Goal: Landing Page

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Hey ~Contact.FirstName~,

We’ve been talking about your house selling for about a month now. Don’t worry, we have a lot more great advice for you and are in absolutely no hurry. We are here for you when you are ready.

Pricing your home low can get past most buyer objections, but who wants to sell low? I’m sure you don’t.

Here’s some things you need to know about curb appeal and how to sell for more. 

Enjoy!

– Lori 

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Landing Page Article: This video was made using KW Video which is a subscription based service. Tell them Lori Ballen Sent you. You could also use the library from Fast Forward Stories or create your own.

What you need to know to increase your home value…

“What you need to know to increase your home value…

It’s true. A low price will get past most buyer objections.
Here’s some tips so you DON’T HAVE TO LOWER your price.

Here’s what you should know…..

Here are a few easy and inexpensive staging tips that will make your home attractive to new home buyers and hopefully lead to a quick sale.

Thankfully the real estate market has improved over the past 12 months, those who were previously under water have hopefully recoupled some of their investment.  Many are using this time to sell their current home and invest in a new home.

If you’ve decided to sell your home and would like to do so quickly, you will have to come up with ways that will set your home apart from the others currently on the market.  One of the easiest ways to do this is to stage the home to highlight its benefits and down play any undesirable features in order to attract the most prospective buyers.  Your home should look as clean and attractive as a model home that the perspective buyer can see themselves living in for many years to come.

Here are a few easy and inexpensive staging tips that will make your home attractive to new home buyers and hopefully lead to a quick sale.

Inexpensive Tips for Staging Your Home:

Get Rid of Clutter.  The first thing you need to do to prepare your home to sell is to get rid of all the clutter and junk that you may have laying around, and that includes your garage.  Rooms with fewer pieces of furniture make the room appear larger than it is.  Professional stagers often take as much as half of the furniture out in an effort to open up the room and make it appear bigger.  You may consider renting a storage unit while your home is on the market to store items that aren’t currently needed or to store extra furnishings.

Make a Small Room Appear Larger.  One trick that stagers use for small rooms is to paint it the same color as an adjoining room.  A small kitchen and adjacent dining room will look bigger if they are the same light shade.  Using the same color drapery as the walls is another trick to make a small room appear larger.

Neutral Colors.  While we all have our own personal taste, when you’re selling a home it’s best to cover up bright and bold colored walls with a fresh coat of neutral colored paint in off white, beige and tan.  Very light blues and soft greens work well too.

Remove Personal Items.  You should de-personalize your house by removing personal items like family heirlooms and photos.  You want perspective buyers to think of your home as their home, and it’s difficult for them to imagine themselves living in your home if it’s full of your memories.

Clean, Clean, Clean.  No one wants to walk into a dirty home that smells like a wet dog that has stains on the carpet.  Remember, anyone serious about buying your home will look under kitchen and bathroom cabinets for leaks, so everything from top to bottom should be sparkling clean.  A dirty, smelly home will turn a buyer off immediately.   Have your rugs and furniture professionally cleaned and get regular cleaning service keeping your home spic-and-span throughout the time it is on the market.

Don’t Forget About Curb Appeal.  The first impression your home will make will be when the perspective buyer and their Realtor pull into the driveway.  Make sure that all children’s toys and bikes are neatly put away.  Make sure garbage cans are put behind your gate and be sure to cut the lawn.  Here in Las Vegas many of the homes don’t have grass but decorative rock instead.  If your home has rock, make sure there are no empty patches.  Have a landscaper sculpt trees and bushes and trim any cactus, to make sure that your home makes an impressive first impression.

By following these inexpensive staging ideas, you will be making you home look more like a new model home and These points are especially important to selling your Las Vegas home, especially if the sale in contingent upon you buying another property.

Looking to sell? Call us at 1-800-805-8354 or click here to request your TRUE home value estimate (not a Zillow Estimate……been there, done that, let’s get real)

Seller 3 – ‘Good Morning Lori ‘ 7 Days Later, 10 AM on a Tuesday or Thursday

Our Stats for this piece as of last update:

Open Rate	59.09%
CTR	26.92%
Opt Out	9%
Bounce	0.0%

Title: Good Morning Lori

Link Goal: Landing Page

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Good Morning Lori,

 Since you are thinking of selling, you might wonder…

Can the buyer assume my mortgage?

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You can either include the article in the email and test that or do what we have done and create a page on your website (which we block from the search engines) to send the seller to.

Article:

Assuming a mortgage is the act of taking over someone else’s mortgage debt along with his home. The process goes something like this. The buyer makes a price offer. The seller accepts that offer. But instead of paying the offer price in cash or by mortgage finance, the buyer pays only the seller’s equity and takes over liability for paying off the seller’s mortgage loan. The seller’s equity is the difference between the offer price and the amount left to pay on the seller’s mortgage.

For a buyer, assuming a mortgage has certain advantages. The buyer effectively becomes the borrower for the purpose of the mortgage loan. He inherits the seller’s repayment term, interest rate and mortgage conditions in full. If the note rate is lower than the prevailing market rate, the buyer gets a cheap loan. What’s more, he doesn’t have to pay points, appraisal fees or any other closing costs.  A seller who can advertise a home with these benefits can generate greater interest from buyers.  In theory, mortgage assumption is a win-win for both parties.

As with most things real estate, mortgage assumption doesn’t work like it should on paper. Today, very few sellers can transfer their mortgages. Here’s why.

The “Non Assumable” Clause

A mortgage is inherently assumable unless the loan documents specify that it isn’t. Today, almost all conventional mortgages block mortgage assumption. The reason is simple. If a mortgage is assumable, a creditworthy borrower could transfer his mortgage to a less-than-stellar buyer. The risk of default shoots up, and the lender could lose money on the loan.

To protect their interests, lenders insert a “non assumable” clause into their loan documents. If your mortgage contains such a clause, you cannot transfer your mortgage to a buyer without the lender’s consent.

The “Due on Sale” Clause

A mortgage that does not contain a “non assumable” clause may still block mortgage assumption through the back door. A “due on sale” clause makes the entire mortgage amount fall due as soon as the borrower transfers her property to someone else. If you transfer the loan and the lender calls in the debt, you must pay up or face serious legal and financial consequences.

Due on sale clauses became popular in the 1970s when interest rates spiked, causing homeowners to assume existing loans rather than borrowing new money from lenders at peak rates. Today, almost all mortgages contain a due on sale clause, including government-backed loans from the FHA and VA.

Due on sale clauses are complex beasts. They are complex because they are discretionary: the lender has the option of calling due the loan but it does not have to force early repayment.  Some sellers and buyers run the gauntlet. They decide that the rewards of assuming a mortgage — lower repayments and zero closing costs — are greater than the risk of the lender calling due the loan. In an economy characterized by stable interest rates, this is a fair argument. Banks are unlikely to call due a performing loan if the note rate is within a few points of the market rate. But if interest rates rise dramatically, lenders have greater incentive to enforce a due on sale clause.

Assuming a Mortgage With the Lender’s Consent

Sellers can always seek the lender’s permission to transfer their mortgage to a buyer. Many lenders will at least consider the request; several will give you a mortgage assumption package that spells out the hurdles you must jump to gain the lender’s permission. Generally speaking, the buyer will have to qualify for the loan. The lender will analyze the buyer’s credit report, debt load, salary and expenses, and will call for her tax returns, employment references and other paperwork before deciding whether the buyer can make the monthly payments. Buyers assuming a FHA loan may find the qualification process easier than those assuming a conventional loan, as FHA underwriting criteria are typically more lenient. However, the decision ultimately rests with the lender.

If you are contemplating as mortgage assumption, the only safe way to proceed is with the lender’s consent. Concealing a mortgage transfer in violation of a due on sale clause might open you up to civil penalties. More immediately, the original borrower remains liable for the loan repayments unless the lender specifically releases him from the loan. Without a legal release, the seller could be called upon to make good the buyer’s default, and late payments and foreclosures will appear as blemishes on the seller’s credit report.

Seller 2 – ‘There’s 6’ – 7 Days Later, 10 AM on a Tuesday or Thursday

This email is either email 1 or 2 in our campaigns. If the user requested a home valuation, this is piece 2 as they would have received the “Your estimate may not be right” email. If they registered for another offer or called in or expressed interest in selling or subscribed some other way, they get this piece as week 1. That’s why the bounce rates are higher.

Our Stats for this piece as of last update:

Open Rate	30.30%
CTR	46.67%
Opt Out	2.02%
Bounce	4.0%

Title: There’s six, Lori

Link Goal: Landing Page 

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Hi Lori,  Before you do decide to sell, there’s 6 questions to ask yourself.  Here are the 6.  – Lori

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The Landing Page (Where they are directed after the click) – Video is not permitted to use in it’s current form and is branded to our team. Please get your subscription for Fast Forward Stories. If not in your budget, consider creating your own informational video even if it’s simply you talking into a camera. Your other choice is to not use a video at all.

“6 Questions to Ask Yourself When Selling a House…

Ask yourself, and then ask A Realtor®

Here’s what you should ask…..

If you’ve been thinking about selling your home, chances are that you’re excited about the possibility of moving and starting a new chapter of your life. Simply deciding to sell your home isn’t enough, though. The process of putting your home on the market can be overwhelming and time-consuming, so before you try to sell yourproperty, you need to ask yourself a few questions. Being honest with yourself and with the people around you will help you have a more positive selling experience when you’re ready to move. 

1. Why are you moving?

Be honest with yourself. Why do you want to move? Are the neighbors terrible? Do you not like the kitchen? Are there major plumbing issues? What is it about your home that makes you feel like selling it? Your answer might be simple. After all, maybe your family is growing and you need more space. It is possible though, that your answer is more complex. Maybe you’ve been having problems with your Home Owner’s Association or you simply don’t like the area.

2. Are there any serious problems with the house?

Potential buyers will have the house inspected before they purchase your home. What will the inspector find? Are there any serious problems with the home? If there are, realize that you need to disclose this to potential buyers. Major problems will also impact the price of your house. If your home has a lot of issues, consider fixing them before you put your home on the market in order to get the best possible price.

3. What are other houses in the neighborhood selling for?

Are other homes in your area selling well? If they are selling, how much are they going for? If your neighbors’ houses are selling for well above the market average, chances are that you’ll be able to sell your home at a similar price. If the market in your area is poor, though, you may want to wait awhile to put your house up for sale so that you can get a better price.

4. Should you use a real estate agent?

Before you start advertising that your home is for sale, consider whether or not you want to use a real estate agent. Some families choose to do their own marketing, promoting, and selling, but others like that a real estate will help drive buyers to your home. If you don’t have a background in real estate or home buying, an agent could be a valuable asset. Not only will she help you promote your house, but she’ll also help you make minor adjustments to your home that could help it sell faster.

5. What should potential buyers know about?

Finally, ask yourself what potential buyers need to know before they buy your home. If there is anything that you would want to know before you purchased a home, make sure you give your buyers the same consideration. For example, if your neighborhood has problems with noise or vandalism, make sure that you disclose this to your buyers. Never try to hide serious problems in order to make a sale. Instead, be up front and forthcoming about anything you feel is cause for concern.

Seller Drip Email 1

Seller 1 – ‘Your Estimate May Not Be Right’

This email is sent as the first email in a drip that responds to a home value request. If your campaign is not responding to a home value request, you’ll want to start your campaign at the next email. Otherwise, you could test this one by simply changing the title to say “About the online estimate” or something of that nature. Ours directly implies that we sent them an instant home valuation.

Our Stats for this piece as of last update:

Open Rate 39%
Click Through Rate 11%
Opt Out 1%
Bounce 4.35%

Title: “Your Estimate May Not Be Right

Link Goal: (Landing Page)
If you don’t have the ability to create a landing page, you can link to a blog post you created or a webpage on your site. You could also include the content and then use your link goal to go to a home valuation page or another article. Remember, anything you change will affect your click through rates and you must test and measure for results. You won’t get the same results we do when you change anything. Your qualified mail list also can make a difference. How you capture your leads or add to your mail list compared to ours can create a different result.

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Email:

Dear Lori, Did you get the house value estimate you requested? We emailed it to you although it might not be exactly right. Here’s why..    Didn’t get your home value estimate? Call us at 1-800-805-8354 and let’s see what happened. – Lori

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Content from the Landing Page. (You could take this content and add it to a page on your site if you don’t have landing page ability. We use LeadPages to create the landing pages.)

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Seriously.

Zillow is pulling in local sold data on homes that might not be in the same community as yours which can significantly change the value.

Zillow hasn’t seen your home, or your upgrades, or the updates you’ve made.

Allow one of our agents to come see your home so we can properly evaluate..

• Size of the home
• Condition
• Updates and Upgrades
• Features
• Neighborhood
• Lifestyle
• And any other factors that could affect the value.

The truth is that your home will only sell for what the market calls for regardless. Zillow doesn’t set the price, and neither does your agent. The true value of your home is what someone will pay for it.

Let’s get as close to that price as possible. Ballen agents get their sellers 103.8% of their asking price on average.

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