Seller 1 – ‘Your Estimate May Not Be Right’
This email is sent as the first email in a drip that responds to a home value request. If your campaign is not responding to a home value request, you’ll want to start your campaign at the next email. Otherwise, you could test this one by simply changing the title to say “About the online estimate” or something of that nature. Ours directly implies that we sent them an instant home valuation.
Our Stats for this piece as of last update:
| Open Rate 39% | |
| Click Through Rate 11% | |
| Opt Out 1% | |
| Bounce 4.35% |
Title: “Your Estimate May Not Be Right
Link Goal: (Landing Page)
If you don’t have the ability to create a landing page, you can link to a blog post you created or a webpage on your site. You could also include the content and then use your link goal to go to a home valuation page or another article. Remember, anything you change will affect your click through rates and you must test and measure for results. You won’t get the same results we do when you change anything. Your qualified mail list also can make a difference. How you capture your leads or add to your mail list compared to ours can create a different result.
If you don’t have the ability to create a landing page, you can link to a blog post you created or a webpage on your site. You could also include the content and then use your link goal to go to a home valuation page or another article. Remember, anything you change will affect your click through rates and you must test and measure for results. You won’t get the same results we do when you change anything. Your qualified mail list also can make a difference. How you capture your leads or add to your mail list compared to ours can create a different result.
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Email:
Dear Lori,
Did you get the house value estimate you requested?
We emailed it to you although it might not be exactly right.
Didn’t get your home value estimate?
Call us at 1-800-805-8354 and let’s see what happened.
– Lori
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Content from the Landing Page. (You could take this content and add it to a page on your site if you don’t have landing page ability. We use LeadPages to create the landing pages.)
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Seriously.
Zillow is pulling in local sold data on homes that might not be in the same community as yours which can significantly change the value.
Zillow hasn’t seen your home, or your upgrades, or the updates you’ve made.
Allow one of our agents to come see your home so we can properly evaluate..
- Size of the home
- Condition
- Updates and Upgrades
- Features
- Neighborhood
- Lifestyle
- And any other factors that could affect the value.
The truth is that your home will only sell for what the market calls for regardless. Zillow doesn’t set the price, and neither does your agent. The true value of your home is what someone will pay for it.
Let’s get as close to that price as possible. Ballen agents get their sellers 103.8% of their asking price on average.
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